Digital advertising is one of the most powerful ways to launch, grow, or scale any business online.
It can work for any type of product or service, in any industry, at any size. What’s so magical about it? Why does it work so well? Well, for starters, digital advertising gives you a scalable and predictable way to generate the one thing every business needs:
We all need traffic to generate leads, which we need to generate customers, which we need to generate revenue. Of course, you need a lot more than traffic to succeed. You need a great offer, a desirable product or service, a well-designed website, and so on. But without any traffic, none of those things will matter… because no one will ever actually see them. And that, dear friends, is where digital advertising comes into play. But before we get into too much detail, let’s start with the basics and make sure we’re all on the same page.
When we say “digital advertising,” we’re referring to paid media buying. It’s the process of spending money to get people’s attention online, so you can hopefully convert them into a new customer. It may seem like a new development, but the concept has been around for a long time. The only things that have changed are the mediums or channels we use.
Yes, we may be setting up ads inside of digital platforms and manipulating them through technical settings. But at the end of the day, the person seeing those ads is a human being. And none of this digital marketing stuff is going to work if you don’t understand the person on the other side of the computer screen, what their problems are, what they want, and what process they go through in deciding whether or not to buy. We mapped this process out for you, and we call it the Customer Value Journey (CVJ for short)